Strongarm Advisory

Jennifer Maynard

Strongarm Advisory
Business Consultant

Jennifer Maynard brings four decades of authentic business ownership and strategic advisory, offering insights that only true experience provides. Her journey through small business and corporate leadership ensures practical, grounded growth for her clients.

Evolution of a Leader
Business Consultant

For 40 years, Jennifer has mastered operational excellence across property maintenance, retail, hospitality, luxury, and creative industries. Her profound impact extends to cultural advocacy, disability services, and financial sectors, making her a premier architect of complex business systems. By merging small business grit with executive strategies, Jennifer offers unparalleled consultancy. Partner with her to leverage decades of multi-sector wisdom and secure high-impact growth for your business.

Forty Years of Proven Wisdom to Guide Your Business Path

Jennifer acts as a trusted, confidential confidante for founders, offering a safe space built on forty years of hands-on ownership across countless industries. Because she has stood in your shoes navigating the highs and lows of hospitality and complex logistics she provides warm, seasoned wisdom that helps you make brave, high-impact decisions with total clarity and confidence.

I don’t deal in guesswork; I focus on what actually works on the ground. Together, we’ll cut through the clutter and get to the heart of your challenges with total honesty. By pairing your big-picture goals with steady, real-world systems, I’ll help you clear away the friction so you can build a stable, thriving future you’re proud of.

My Legacy of Leadership

With academic depth and a voice shaped by corporate advocacy, Jennifer blends her formal expertise with a human perspective.

A Scholarly Foundation

Jennifer’s academic background in Management and Professional Studies, Human Resources, and Life Coaching provides the structural foundation for her advice, ensuring every strategy is deeply human and practically effective.

Leading National Voice

As a regular speaker at national summits like the Industry Business Degrees and National Women’s Conferences, Jennifer connects with leaders through her lived wisdom on professional evolution and genuine growth.

Qualified Expertise

Her diverse background includes finance training and leadership in equal opportunity, ensuring your business stays fair and compliant. These skills allow her to protect your interests while streamlining your daily operations.

Your Guide & Loyal Advocate

Beyond purely commercial results, her work unites expert systems with a heart for community. She champions Indigenous creators and oversees refined logistics by blending high-level strategy with a lifelong commitment to social advocacy.

PROFESSIONAL EXPERIENCE

Strongarm Services

Founder, Director.

Executive Manager for Holiday Property Management. Over 26 years of Management of large teams conducting Commercial Cleaning; Holiday Rental & Airbnb Cleaning & Landscaping of high-end properties in and around Byron Bay since 2000.

Strongarm Advisory
Business Consultant

Founder & Principal Consultant

As Founder and Principal, Jennifer integrates strategic business advisory with holistic personal development to support small business owners and community leaders. She specialises in empowering the creative sector through dedicated artist management and bespoke arts programs designed for sustainable growth.

Byron Prestige Services

Founder and Operator

Delivering premium hire car and event services for clients who expect everything to run smoothly, look polished, and feel effortless. From weddings, music festivals and celebrity cliental to special events, Jennifer brings the same care, reliability, and attention to detail that underpin all of her advisory work.

Wollumbin Dreaming &
Connection to Country

Business Consultant and Business Management

Strategic lead for co‑designing commercially robust Indigenous ventures across cultural tourism, creative commissions, and education. Jennifer partners with Elders, artists, and community leaders to shape projects that honour Country, generate real income for Indigenous businesses, and deepen cultural understanding for visitors, schools, and organisations.

Spectrum Social Squad

Business Consultant

Business advisor to a leading not‑for‑profit disability service, working alongside the team to strengthen systems, support staff, and ensure clients receive consistent, high‑quality care, while consulting on start‑up and day‑to‑day operations.

JLM Prestige Mortgage Brokerage

Founder and Operator

Founder and Mortgage Broker partnering with over 50 lenders to provide personalised home loan solutions, also offering life and business coaching to support financial and personal success.

Southern Cross University

Senior Administrator

Over 10 years in administration, managing postgraduate programs, student services, office procedures, and staff training. Coordinated conferences and seminars, and presented degree programs at industry events.

North Coast Ethical Credit Union

Manager & Ethical Financial Advisor

Daily management and customer liaison, staff training and leadership, and establishment of ethical financial systems

Australian Fixed Trust Office

Financial Manager

Established office procedures, led staff training, advised on financial products, and secured and managed key clients.

Tony Seales Financial Services